Lilypads & DragonfliesLogo design for hand-made greeting cards by Rebecca Becker.
Luxe Tanning & Beauty Branding
Branding for upscale tanning and beauty salon in Libery Village. Designed under the creative direction of Joselynn Maas.
– photo courtesy of Luxe Tanning & Beauty.
Floral Fetish Branding
Branding for design focused floral boutique. Designed under the creative direction of Joselynn Maas.
– photo courtesy of Floral Fetish.
Ryan + Vicky 09.24.2011Invitation design for my wedding.
– my wedding was featured on Ruffled Blog and Wedding Bells
Ryan + Vicky 09.24.2011Wine label designs for my wedding.
– my wedding was featured on Ruffled Blog and Wedding Bells
J+- Weekly PlannerFor Fall 2011. Designed under the creative direction of Joseph Mimran and in collaboration with product developers for Joseph Mimran & Associates.
Nika's Creative Cakes Branding
Designed under the creative direction of Joselynn Maas.
Shops at Don Mills Map
Designed under the creative direction of Joselynn Maas.
Sue Heddle Homes Branding
Designed under the creative direction of Joselynn Maas.
Soul Meets Body Branding
Designed under the creative direction of Joselynn Maas.
Kensington Market Wayfinding SystemThis wayfinding system works by dividing the businesses in Kensington Market into colour coded categories. By simplifying the information in this way, visitors can easily identify areas of the market of interest to them. Placing the map on a shopping bag promotes ease of use and is more durable than a paper version.
– this piece was featured in Design Edge Magazine in 2008
Kensington Market Wayfinding SystemThis wayfinding system works by dividing the businesses in Kensington Market into colour coded categories. By simplifying the information in this way, visitors can easily identify areas of the market of interest to them. Placing the map on a shopping bag promotes ease of use and is more durable than a paper version.
– this piece was featured in Design Edge Magazine in 2008
Year of the Potato Nutritional InformationThis chart compares the nutritional values of an organic potato, a bio-engineered potato, and fast food French fries. The colour coded bars increases or decreases at the shaded areas indicating the genetic engineering and cooking processes.
– this piece was featured in Turkish graphic design magazine Grafik Tasarim in 2006 and VERSO 2007 Design Annual: Graphic Perspectives
Downcycling: the medium is definitely the messageThis book uses text from “Cradle to Cradle; Remaking the Way We Make Things” by William McDonough and Michael Braungart. “Scrap” paper that has only been used on one side creates an interesting juxtaposition with the text, adding
another layer of information to the book. The book cover is made out of used materials to introduce the content of the book and to add to the tactile feel of the piece.
Downcycling: the medium is definitely the messageThis book uses text from “Cradle to Cradle; Remaking the Way We Make Things” by William McDonough and Michael Braungart. “Scrap” paper that has only been used on one side creates an interesting juxtaposition with the text, adding
another layer of information to the book. The book cover is made out of used materials to introduce the content of the book and to add to the tactile feel of the piece.
Bean Tree BrandingBean Tree is a store specializing in truly environmentally responsible products. The store's identity and press materials speak to these values through hand made details and natural materials.